As publicist Rahul Jain puts it, “Dale has always talked about journalistic and PR ethics in most of his interviews. BollywoodPR.in is an initiative of celebrity publicist Dale Bhagwagar (डेल भगवागर) who has handled the publicity for over 200 personalities, 30 movies and 20 Bigg Boss contestants. You can get the latest news instantly, that too on your phones. (Story credit: Abir Sengupta's spokesperson/ PR team) Get the latest entertainment news from India & around the world. It used to be a long process back then. We wanted a little bit of calmness. PR practices he brought to the profession then, have now become the norm. Deepika Padukone became the first woman to enter top 5 in the Forbes’ richest Indian celebs list last year. Eight years into the industry, a PR … After wrapping up his meetings for the day, Prabhat met me at a popular cafe in Mumbai’s Bandra suburb. This is the individuality that you encourage,” Prabhat explains. The latest buzz on social media doing the rounds that Abhijeet has hired a strong PR team that’s why he is able to get save from every elimination. However, the most significant response came from the legendary Bollywood publicist Dale Bhagwagar. Dale Bhagwagar (डेल भगवागर) is a leading Bollywood publicist in the Indian entertainment industry. On condition of anonymity, a veteran journalist divulges that “a decade ago, Dale began giving access to photographic content only to his friends in media and only those publications and websites who would let him have control over their stories. A difference of opinion has risen between Sidharth Malhotra and his PR team which has made Sidharth unhappy. At the same time he explains how Radhika Apte is a completely different person but is as confident as Sara. Not very long ago, actress Luviena Lodh had alleged that her husband Sumit Sabherwal was involved in drugs business and would supply it to actresses like Amyra Dastur and Sapna Pabbi among others. Here’s how the film industry’s PR machinery works to keep the Bollywood stars shining. Job scope PR team berbeza dengan Talent Agency bilamana Talent Agency cuma cari movie atau job yang bagus untuk klien diorang. Prabhat uses the word “meticulous” to describe Deepika. I remember that Navbharat Times used to carry film news only on Fridays, while The Times Of India waited to carry the film reviews on Sundays.”. “There has been one more change in the approach of PRs. How relevant they still are to the changing times in journalism and PR. Welcome to world of Bollywood Gossips and Blinds. “Beginning in PR around mid-nineties, Dale brought more respect to the profession as he emerged as one of the classiest to deal with. She comes across as someone who is real. And inspite of his PR maneuvers, no one has doubted his moral values and integrity. Now we have a new breed of publicists who know how to create a buzz. With 11 years of experience in journalism, followed by 23 years of expertise in entertainment PR, he leads the Bollywood PR agency Dale Bhagwagar Media Group in Mumbai. The use of smartphones is increasing and gen Z wants everything easy and fast. But, every human being has intangible wealth also. Luviena Lodh’s legal team releases statement alleging Mahesh Bhatt, Mukesh Bhatt and Amyra Dastur’s PR team ‘spreading rumour’ Bollywood News Garima Das on November 13, 2020 “The time saved due to digitalization should have been used more in quality writing and editing, but that’s not happening! Yes, this is where Bollywood’s booming PR industry comes in. Nobody ducked it, in whatever capacity, in whatever authority they were equipped with, everybody responded to those questions.”. They would invite journalists to mahurats, shootings and even at song recordings. Sudhir Chaudhary has called him “a very good publicist,” while Prabhu Chawla has termed him “one of the most efficient PRs in Bollywood.” The most controversial publicist of the world Max Clifford, has described him as “the best PR to go to in India,” while Shobhaa De has called him “an on-the-ball (well-informed) publicist.” What’s more! Luviena Lodh's laywers allege Mahesh Bhatt, Mukesh Bhatt, Amyra Dastur's PR team 'spreading rumour' about actress Actress Luviena Lodh and Mahesh Bhatt, Mukesh Bhatt are fighting a case in Bombay High Court since some time Luviena Lodh's laywers accuse Mahesh, Mukesh, Amyra of defamation. Videos and pictures can also be uploaded from anywhere and have a global reach. Which is why, it is impossible to sum up how Bollywood PR has evolved in the last 25 years, without understanding the phenomenon he created for the profession. 2nd July 2014 PR Insight 6 minute read Paarul Chand. New Delhi: PR Pundit. She is also a National Award Winner as Woman Business Leader in Digital Marketing and PR. Fenil Seta, an accomplished journalist and upcoming filmmaker feels, “The workload for PRs has definitely increased. Gaming has also taken over the screen time.”. Public relations agency protect, enhance or build their reputations through the media. “About the pictures not leaking, about people not being able to reach the venue and all that would be luck. While Vipul Sipani and Prashen Kyawal agree with Seta, they feel that print media may not survive beyond 15–20 years. Entertainment PR has evolved from straight-forward propaganda to notorious manipulative tactics. However, this does not mean that an actor’s PR has the last say about what to post on social media, or what statement to give to the press or what steps need to be taken for an image makeover. Her PR team? “She is a very sharp listener and extremely disciplined. Talk of Bollywood and the first thing that comes to your mind is the glitz, the glamour and the swanky lifestyle of Bollywood stars. After all, he has been one of the Indian entertainment PR industry’s most significant agent of change. By FPJ Web Desk. Just as scribes have right to refuse, PRs can decide whom to pitch.” Woah! : During Kerala floods, news went viral: “Shahrukh Khan didn't tweet, Shahrukh Khan didn't brag, Shahrukh Khan didn't go to media. “The biggest advantage of online media is speed. Download the Pinkvilla App for latest Bollywood & Entertainment news, hot celebrity photos, lifestyle articles, fashion & beauty news,Hollywood, K-Drama etc . Labels: agency, best Bollywood PR, Bollywood PR guru, branding, crisis management, Dale Bhagwagar, India, List, Mumbai, public relations, publicist, publicity Monday, January 20, 2014 When Bollywood publicist Dale Bhagwagar applied the power of persuasion on Amitabh Bachchan “Sara is a very very strong individual and so is Radhika. Anchal Sujanti takes you through the journey of Bollywood PR over the past 25 years, as she gives you insights about people and situations that gave shape to this current brand of public relations.. A few days ago, a journalist wrote a tweet criticizing P R professionals. Researchers Asked 1,000 Americans Who’s Really the Enemy of the People. His reasoning was that journalists could create written content without his support, but they would have to come to him if he choked the supply of photographic content. Subscribe To Our Daily Newsletter And Get News Delivered Straight To Your Inbox. We didn’t do very elaborate things. So he began convincing his PR clients for agreements on his agency letterheads, and then moved on to legal agreements. Can Progressive Media Shows Counter The Influence Of Corporate Networks? “After Dale began handling scandals and controversies for his clients, he asked them not to speak directly to journalists and editors. “Every individual has two kinds of wealth, one is tangible wealth and the other is intangible wealth. PR agency: Dale Bhagwagar Media Group Mini intro: Bollywood PR consultant Dale Bhagwagar tops the list of best celebrity publicists.He leads the entertainment PR agency Dale Bhagwagar Media Group in Mumbai, India. The main point is that the sources of information should be authentic and reliable. We are intangible wealth managers of these celebs. “His worst arm-twisting tactics for journalists were when he would sometimes insist on copy approvals (going through journalist’s stories before they appeared in print) and even the practice of offering new controversies to journalists in return for killing certain stories on his PR clients,” discloses the source. Celebrities have high net worth of intangible wealth. He began writing PR columns in film trade magazines. Bollywood Luviena Lodh’s laywers allege Mahesh Bhatt, Mukesh Bhatt, Amyra Dastur’s PR team ‘spreading rumour’ about actress. But Bollywood is also one of the biggest industries in India, expected to touch 4.5 billion dollars by 2016 (Source: DI International Business Development (DIBD)). !, apart from various contestants of India’s biggest reality show Bigg Boss. There are some words of praise even from media magnate Vineet Jain, the Managing Director of Times Group, saying, “You have done a remarkable job for Shilpa Shetty.”. Photo: File Photo. ‘Badshah’ - Shahrukh Khan. India’s №1 Bollywood trade analyst, Taran Adarsh reminisces, “I remember when I used to work in Trade Guide in the 80s, PRs used to send the news handwritten on paper or on a typewriter. Dale went on to add a link of the legendary Bob Dylan song, ‘The Times Are A Changin’ to the tweet. Since he is a loyalist to his friends and a master of words, he can well juggle these topics.”, Meanwhile, times continue to change. She makes it a point to add, “With screens getting smaller and each individual having their own handheld device, the challenges in the entertainment PR industry are getting bigger.” In the past, Amarkant has been the Head of Communication Management at the high-profile Whistling Woods International — School of Media & Communication located at Filmcity, Mumbai. Even in Bollywood, which is usually slow on the uptake when it comes to global pop culture moments, I mean wasn’t it like 2016 when they all got that silliness out of their system? True! Its … Veteran journalist-cum-publicist Indermohan Pannu echoes, “In the 90s, we had no emails or WhatsApp and sometimes press releases would be accompanied by handwritten request notes from PRs. We don't post original Blinds. 760, Udyog Vihar, Phase V, Gurgaon – 122016 Urvashi Rautela who currently has been in a lot of cahoots all across the media for her getting snapped with Chunkey Pandey’s nephew Aahaan Pandey, has paid the price for her aggressive PR activities. So is that really true? Bollywood. When technology came in, many PRs could not adapt and stopped getting work. “Why would you want to be a journalist right now?”. Why not? They don’t want a film to have the usual formula kind of promotions. In fact, he has even pompously admitted to such guerrilla PR tactics on his Facebook and blog.”, But how is that even possible? When you meet Radhika, she is not like Sara but she has a different kind of confidence. We caught up with Prabhat Choudhary, founder of Bollywood’s most influential PR firm Spice, to understand the rules of this game. We caught up with Prabhat Choudhary, founder of Bollywood’s most influential PR firm Spice, to understand the rules of this game. Kangana mocks Sonam Kapoor's sympathy. Spice handles Deepika Padukone, who is easily among actors with the highest brand value in Bollywood. There are prominent agencies like Prabhat Choudhary’s Spice PR, Rohini Iyer’s Raindrop Media, Parag Desai’s Universal Communications, Anusha Srinivasan Iyer’s Naarad PR & Image Strategists, Nilufer Qureshi’s Hype, Parul Chawla’s Picture N Kraft, Himanshu Jhunjhunwala’s Dwapar, Dolly Bhattar’s Brand N Buzz, Neelam Guupta’s NR2 — The Image Engineers, Vipul Sipani’s Media Monster, well-known names including Parull Gossain, Prashant Golecha and Pritam Sharma, and digital PR agency Everymedia. The lawyer released an official media statement which read, 'Mr. Republic World is your one-stop destination for trending Bollywood news. Some of the huge names who had been in the profession for decades, disappeared from the scene within 5–6 years. ... Everything-PR News is a leading Public Relations news website founded in 2009. 2015-07-28 by Jason Tannahill Leave a Comment. Currently, apart from Dale, there are some great individual PRs and independent PR agencies doing amazing work in the entertainment media. After Sushant Singh Rajput‘s tragic death some major dark secrets of Bollywood have been ... people started calling Kangana’s video a PR stunt. “The role of PR machinery is to facilitate communication between journalists and corporates. Freelance journalist Noyon Jyoti Parasara, who has also worked with The Times of India’s leading tabloid Mumbai Mirror admits, “We are fast moving from print and radio towards television and internet mediums. As a brand, Deepika Padukone has taken a lot of risks like talking about mental health and her personal experience, which could have worked against her but she still went ahead with it. It used to be a tedious job. While admitting to the devilishly mischievous manipulative ways of PR specialists, Dale knew exactly what he was talking about. Box-office collections from across the country used to be sent via telegrams. Meanwhile, there is another major shift in media due to the prominence of social media. But the industry scenario was very different in the nineties compared to how it is now. All of this was very time-consuming.”, He adds, “There were no channels dedicated to Bollywood and only a few publications were there. There is a constant fight for eyeballs among apps, social media platforms, and independent entertainment avenues. But it seems PRs take a call on what stories to be pitched and to which paper. The strange part is, this PR does a balancing act between morality and spin. “The visuals and pictures of these are shared by the attendees and the novelty factor helps this content to trend online and get talked about,” remarks Seta. Research reveals, a little before the 90s there were some PR greats who ruled the roost in Indian film industry. Turns out, he is not only known for positive developments in the media, but also notoriously famous for beginning the practice of PRs cutting off their clients’ direct access to journalists. Yes, this is where Bollywood’s booming PR industry comes in. Spice handles some of the biggest names in the industry, like Aamir Khan, Shah Rukh Khan, Deepika Padukone and Hrithik Roshan. Twitter. Dale also became the first PR in the entertainment industry to adapt to the web, launching the world’s first free of copyright website then, which was inaugurated by none other than the veteran PR Bunny Reuben. Alia-Ranbir, Sushant-Sara-Kartik, Kiara-Sid-Tara – PR Gimmicks Of Bollywood Celebs May 14, 2019 theopinionatedindian 3 Comments ali bhatt , bollywood , bollywood actress , Prabhat describes the year 2018 as the most difficult one professionally as the #MeToo movement made him realise that as PR managers they are not just marketers, but are also dealing with a celeb’s sexual demeanours now, something they have never done before. He had that spark in him to bring about change in the way business was carried in the profession. Industry people should also have a good Search Engine Optimization (SEO) team in place to manage web content.”, Whenever one talks about changes in media, we often gets to hear the line ‘Print media is dying’. The source exposes the publicist further, stating, “he also has stealth means of news distribution, and even has some journalist friends double up as his spies in media. Updated on : Monday, October 26, 2020, 9:12 AM IST ‘This is how PR team works’: Why Sonu Sood is being called out over an excel sheet . I thought actresses and entertainers worth their salt had moved past this very tired “I’m not a feminist, but I believe in equality” crap. RSVP Movies' upcoming film Rashmi Rocket, starring Taapsee Pannu got on tracks earlier this month. The media boom has created a situation where there is so much to do, and we are falling short.”. As a PR company, you have to manage actors with different and at times disparate images. In those days, Bollywood deals worked more-or-less on word-of-mouth, and PR agreements were almost unheard of. As a matter of fact, he has been quoted in as many as thirty countries, which places him amongst the ranks of the most talked-about and extensively-quoted film publicists in the world. Our team of over 90 executives have in-depth knowledge of PR and digital practices, local market needs and creativity to implement winning programmes. Your bank balance, cars, properties, assets are counted as tangible wealth. PRs are also changing tactics in the emerging scenario. Abhijeet is not at all performing the tasks but he is getting saved from every elimination with a major share of votes every week. Shahrukh Khan donated 5 crores for Kerala flood victims- silently. Sad!” she wrote. Bollywood; Urvashi Rautela Fires Her Pr Team. Bollywood PR machinery at its top best. He is also the only celebrity publicist who has been quoted in every prominent newspaper and television channel in India, as also in various international media outlets such as BBC, CNN, The New York Times, Sky News and The Washington Post. With such a network in place, Dale may have enough influence to plug and plant stories or even spread rumours in the film industry to benefit his PR clients. Apart from his PR press releases and handouts to journalists being in impeccable English, Dale also insisted that all his clients sign legal agreements. But, Kangana’s PR team … Discuss Rumors, chinese whispers and everything else related to Bollywood celebs and movies. They have handed over their intangible wealth to us and we are supposed to grow it on their behalf,” explains Prabhat. What a brutally honest answer! We thought someone would get it but they didn’t. Just look at his Google presence and you will understand what I am saying.”. “You can’t sell a lie,” says Prabhat, telling me how they only help the individual achieve the best version of themselves. Prabhat explains how they decided to handle a serious movement like #MeToo: “My suggestion to my clientele always was ‘Do not duck a #MeToo question’ because it’s a very important and pertinent stand, where a certain kind of attitude needs to be shown.