This particular behavior is reinforced by a number … We skip the long process of individual evaluation and rely on other people to do it for us. There’s a … Bandwagon Marketing The Bandwagon Effect, which is also referred to as “groupthink” or “herd behavior,” describes the phenomenon of doing certain things purely because you believe most people are doing the same thing – or because of social influence. J Consum Res. A buying frenzy can ensue, where prices are driven up by widespread speculation that they will continue rising. As mentioned above, what is good for the majority of people may not be good for you. The bandwagon effect is a psychological phenomenon whereby people do something primarily because other people are doing it, regardless of their own beliefs, which they may ignore or … Schmitt‐Beck R. Bandwagon effect. When you believe something simply because it is a popular belief, then you are subjugating your thinking to bandwagon bias. It's a cognitive bias that causes people to think or act in a certain manner because they believe that other people are doing the same. Consider the following hypothetical: John is an avid fan of his local basketball team. The Bandwagon effect refers to our habit of adopting certain behaviors or beliefs because many other people do the same. Part of the reason people conform is that they look to other people in their social group for information about what is right or acceptable. If it seems like everyone else is doing something, then people are left with the impression that it is the correct thing to do. Some negative or even dangerous examples of the bandwagon effect: While the bandwagon effect can have dangerous consequences, it can also lead to the adoption of healthy behaviors. The bandwagon fallacy describes believing something is true or acceptable only because it is popular. The bandwagon effect is a type of cognitive bias that helps explain why people often adopt fleeting trends. Bandwagon Effect – Cognitive Bias Series 8 October 4, 2019 By Alicia Sanchez This week is feeling pretty deep. #7: Position yourself as an anti-bandwagon brand Airbnb: Book “unique” travel experiences by doing the same things as everyone else. In finance, the bandwagon effect can be very dangerous and it therefore can create a lot of opportunity. Many medical procedures that have been widely practiced for periods in history have subsequently been disproven. Retrieved July 05, 2020, from https://www.oxfordbibliographies.com/view/document/obo-9780199756841/obo-9780199756841-0113.xml, Vitelli, R. (2015, December 30). How Much Damage Can Racial Stereotyping Cause? Retrieved July 05, 2020, from https://effectiviology.com/bandwagon/, Sullivan, L. The verbatim effect is a cognitive bias that makes people remember the general outline and meaning of the information that is provided and not the exact, complete details. It is important that we evaluate ideas and behaviors on the basis of their merit and what they could mean for us, and then make decisions accordingly. The bandwagon effect is such a common cognitive bias because of people’s deep-seated need to conform and fit in. Judging ideas and behaviors ourselves according to their merit rather than popularity can also develop our critical thinking skills. The bandwagon effect helps explain why people queue up for days to buy an iPhone they don’t need. Lastly, consider alternative options that go against the majority view. The bandwagon effect is thought to influence political elections as voters are drawn to parties or candidates that they perceive as being popular and therefore likely to win the election. The Groupthink and Bandwagon effect is a type of cognitive bias where we believe events, ideas, and trends solely because a large majority of people believe it. When it seems like the majority of the group is doing a certain thing, not doing that thing becomes increasingly difficult. Social psychologists consider the bandwagon effect to be one among a large group of cognitive biases. Sign up to find out more in our Healthy Mind newsletter. 1996;23(1):53–67. This large-scale avoidance of vaccinations has been linked to a recent measles outbreak. 2019;6:2333794X19862949. Thank you, {{form.email}}, for signing up. As more people adopt a particular fad or trend, the more likely it becomes that other people will also "hop on the bandwagon." Retrieved July 05, 2020, from https://sk.sagepub.com/reference/behavioralsciences/n201.xml, Bandwagon Effect. A great example of the bandwagon effect occurred back in 2010. The snowballing popularity of the Fighters, and John’s subsequent decision to support them, is a product of the bandwagon effect. 2019;11(17):1-18. (n.d.). I think the best example of the Bandwagon Effect is something we used to witness a lot on Quora itself! The primary worry is that it can override the individual critical thinking that often goes into making good decisions. They want to be part of the winning side. For example, the bandwagon effect can cause someone to … The Bandwagon Effect is a psychological cognitive bias in which people do, say or believe something, despite their own beliefs because they see others doing it. Gary Becker, a well-known economist from the University of Chicago, purported that the bandwagon effect is powerful enough to flip the demand curveDemand CurveThe Demand Curve is a line that shows how many units of a good or service will be purchased at different prices. There are a bunch of other ways you can use anchoring bias to manipulate the way people respond to your pricing – and you can find them right here. 2013;160(3-4):327-344. doi:10.1007/s11127-013-0146-y, Vicki G. Morwitz VG, Carol Pluzinski C. Do polls reflect opinions or do opinions reflect polls? Harness behavioural science to change behaviours, Harness behavioural science in your organization, Create industry-leading insights using behavioural science, Behavioral Design & Persuasive Technology, Infuse behavioral science into your existing or upcoming products, © 2020 The Decision Lab. In terms of mobile apps, a good example of the bandwagon effect at work is Pokemon GO. It is important to understand how the bandwagon effect is described in economics because it illustrates the magnitude of the effect. A variant of the cognitive bias is the backfire effect, where evidence that goes against your existing beliefs only leads you to strengthen those beliefs. The bandwagon effect is a type of cognitive bias which causes us to adopt certain behaviours because everyone else is doing it. Many medical procedures that have been widely practiced for periods in history have subsequently been disproven. People want to be right. 2015:1-5. doi:10.1002/9781118541555.wbiepc015, Baddeley M. Herding, social influences and behavioural bias in scientific research: Simple awareness of the hidden pressures and beliefs that influence our thinking can help to preserve objectivity. Further still, it might not be morally or situationally right. We don’t all want to be the same. Doctors were drawn to tonsillectomy not on the basis of its effectiveness, but because they saw it was widely used. The results supported the influence of bandwagon effect, as polling information (ie. This is known as a “price bubble,” which can crash with spectacular consequences for investors and average people alike. The bandwagon effect is a cognitive bias that causes people to think or act in a certain way, because they believe that others are doing the same. The results supported the influence of bandwagon effect, as polling information (ie. 2016;38:277-315. doi:10.1007/s11109-015-9312-x, Mallinson DJ, Hatemi PK. Even the product of this process can be valuable: realizing unique stances forms your individual sense of identity. Polit Behav. Tonsillectomy is cited as a recent example of medical bandwagons. Glob Pediatr Health. For example: A governor running for election receives additional popularity if the polls suggest that This may be subconscious, so we may not intentionally accept the majority opinion because we want to be on the ‘winning side.’ It may be the case that we have evolved to instinctively support popular beliefs because standing against the tide represented by the majority can be disadvantageous at best and dangerous at worst.4. It can affect all sorts of decisions we make in our lives. PLoS One. Suddenly, John decided that he too liked the Fighters. Doctors’ widespread use and support of them can be attributed to their popularity at the time. In finance, the bandwagon effect can be very dangerous and it therefore can create a lot of opportunity. This is perhaps why trends tend to be so fleeting. Bandwagon Effect Bias is the tendency to do (or believe) things because many other people do (or believe) the same. Soon, people from John’s town could be seen wearing Fighters’ jerseys and cheering them on at local bars. Those of you who have been using Quora long enough, would remember how when scrolling down (To learn more about our cognitive bias series, check out our introductory post here.) Cognitive biases such as the bandwagon effect can also negatively influence several professions. Cognitive biases are our brain’s way of enabling us to make decisions quickly, based on witnessing other people’s actions or by dipping into our own previous memories, but acting on that basis may … In the 1994 study of Robert K. Goidel and Todd G. Shields in The Journal of Politics , 180 students at the University of Kentucky were randomly assigned to nine groups and were asked questions about the same set of election scenarios. Ⓒ 2020 About, Inc. (Dotdash) — All rights reserved. ‘Something’ occurred at a well-known U.S. organization due to the bandwagon effect, which caused them to fire 30 members of their sales staff because they were no longer needed. Bandwagon Effect Bias. Verywell Mind uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. The bandwagon effect has wider implications outside of politics and buying behaviors. The price is plotted on the vertical (Y) axis while the quantity is plotted on the horizontal (X) axis.… Using word-of-mouth on Twitter, Facebook and other social media channels, there was a sudden incline in people talking about Pokemon Go which caused downloads of the app to spike as well. We are on a mission to democratize behavioral science. The bandwagon effect is a phenomenon that can be seen all around us. For example, the bandwagon effect … The bandwagon effect is such a common cognitive bias because of people’s deep-seated need to conform and fit in. The more and more people get enrolled in platforms like Vedantu, Byju’s, and White Hat Jr etc it creates a network effect and the ripple helps, even more, get enrolled as a result. Example: While reading a long text, a person can remember what the core message was, but not the entire text. Because widespread popularity as a sign many people were in favour of an idea or behavior, we also decide to adopt it. Examples of the bandwagon effect: Planking according to Wikipedia Planking (or the Lying Down Game) is an activity consisting of lying face down, sometimes in an unusual or incongruous location. Taylor received a significant amount of recognition, and people started claiming that his political opponents might also want to “jump on the bandwagon.”6 Academic study of the bandwagon effect gained traction in the 1980s, as scholars studied the effect of public opinion polls on voter opinions. An example of this is fashion trends where the increasing popularity of a certain garment or style encourages more people to "get on the bandwagon". When it seems that everyone is doing something, there is a tremendous pressure to conform, which is perhaps why the bandwagon behaviors tend to form so easily.. What you might not know is where Anti-vaccine decision-making and measles resurgence in the United States. It is an example of Cognitive Bias. Unfortunately, exclusion can be the upshot of ‘standing out.’ To avoid being the odd one out, many of us go along with the behavior or ideas of a group we find ourselves in. This is to say, we skip the long process of individual evaluation and rely on other people, measured by widespread popularity. The bandwagon effect is not limited to the financial markets; it is a larger social phenomenon that applies in many situations. A cognitive bias is a behavior that is based on memory, statistical, and social attribution errors. The modern world, unfortunately, is rife with examples of the backfire effect: the anti-vaxxer movement and the flat Earth society being two of the best-known ones. During Zachary Taylor’s successful United States presidential campaign, a performance clown that was popular at the time invited Taylor to join his circus bandwagon. Some of the factors that can influence the bandwagon effect include: The bandwagon effect is essentially a type of groupthink. They may prove to be more beneficial, or at least mitigate the appeal of going with the prevailing sentiment.5, While the phenomenon of ideas becoming more appealing in virtue of their popularity is not a new discovery, using the term “bandwagon” to denote the effect began in 1848. Bandwagon bias This is simply believing something because others believe it. EMBO Rep. 2015;16(8):902–905. This is at best a subjective judgement and at worst completely untrue. The effects of information and social conformity on opinion change. Rikkers, L. (2002). In our example, the huge buying activity drives up the price of Fruit Computers beyond what the company is legitimately worth. There’s often benefits to standing out, such as recognition and pride in your own conviction. The first reason for this, is that the bandwagon effect serves as a heuristic by allowing us to make a decision quickly. Daily Tips for a Healthy Mind to Your Inbox, Herding, social influences and behavioural bias in scientific research: Simple awareness of the hidden pressures and beliefs that influence our thinking can help to preserve objectivity, Conformity in groups: The effects of others' views on expressed attitudes and attitude change, The effects of information and social conformity on opinion change, Anti-vaccine decision-making and measles resurgence in the United States, Identifying the bandwagon effect in two-round elections, Do polls reflect opinions or do opinions reflect polls? The Bandwagon Effect. Doctors’ widespread use and support of them can be attributed to their popularity at the time. This pressure to fit in can impact many different aspects of behavior, from what people wear to who they vote for in political races. Taking the side of a contender in a boxing match because a lot of people support him is an example of this bias. It can influence users’ decisions regarding how to rate stories or comments. Read our, How Cognitive Biases Influence How You Think and Act, Compliance Techniques in Psychology Research, The Psychology Behind Why We Strive for Consensus. The International Encyclopedia of Political Communication. The bandwagon effect is thought to influence political elections as voters are drawn to parties or candidates that they perceive as being popular and therefore likely to win the election. A 2017 study done by German researchers looked into this relationship by studying the effects of polling information on voter perceptions surrounding a fictitious mayoral election. All Rights Reserved, Example 1 - Snowballing political campaigns, Example 2 - historical influence on medicine, Cherry, K. (2020, April 28). This can be taken a step further, as we can sometimes adopt or champion the norms or attitudes of the group to gain approval and bolster our position.3, Often, it is the ideas or beliefs of the larger social group or ‘majority’ that are seen as right, and subsequently adopted. Academia.edu is a platform for academics to share research papers. We may be able to counteract our tendency to automatically use social cues as a driving factor when making influential decisions. IEEE T Vis Comput Gr. The bandwagon effect is when people start doing something because everybody else seems to be doing it. Is It Possible to Overcome Implicit Bias? A team of researchers in Germany led by Magdalena Obermaier conducted an experiment with 765 participants in 2017 to look into this relationship. The bandwagon effect can extend beyond sports. 2018;13(5):e0196600. doi:10.1086/209466, Dimara E, Franconeri S, Plaisant C, Bezerianos A, Dragicevic P. A task-based taxonomy of cognitive biases for information visualization. Consider going to university: while this is a good option for many people (as evidenced by high enrolment in many advanced countries), it is not the right choice for everyone. The Bandwagon Bias and You Like all cognitive biases most of us suffer from the bandwagon bias at some point or other. How the Halo Effect Influences the Way We Perceive Attractive People, How to Test Conformity With Your Own Psychology Experiment, Types of Cognitive Biases That Influence Your Thinking and Beliefs, Asch'S Seminal Experiments Showed the Power of Conformity. Therefore, it must be right. Doctors were drawn to tonsillectomy not on the basis of its effectiveness, but because they saw it was widely used. Example 2 – Historical influence on medicine The bandwagon effect can influence the decisions made by doctors. “Fighter mania” as it was called, spread all across the region. These bandwagon movements can range from popular fads to dangerous political movements. The Upvote effect! bandwagon effect tells users that what made your previous customers happy should make them equally as chuffed with your brand. This is a cognitive bias example for the Bandwagon effect. As an idea or belief increases in popularity, we are more likely to adopt it. Learn about the cognitive bias caused by the bandwagon effect and how to tackle it so that you make better decisions in life. 2014;160(3-4):327-344. perceived popularity) had a strong influence on whether or not participants expected a candidate to win or not. Conformity consumption behavior and FoMO. Below are some examples of the Bandwagon Effect: So, why exactly does the bandwagon effect occur? The bandwagon effect is such a common cognitive bias because of people’s deep-seated need to conform and fit in. They may prove to be more beneficial, or at least mitigate the appeal of going with the prevailing sentiment. Third, we accept the majority opinion because we want to be on the ‘winning side.’ It may be the case that we have evolved to instinctively support popular beliefs because standing against the tide represented by the majority can be disadvantageous at best and dangerous at worst. Retrieved July 05, 2020, from https://www.verywellmind.com/what-is-the-bandwagon-effect-2795895, The Bandwagon Effect: Why People Tend to Follow the Crowd. [3] When individuals make rational choices based on the information they receive from others, economists have proposed that information cascades can quickly form in which people decide to ignore their personal information signals and follow the … Public Choice. This can be achieved by first slowing down our decision making process. In finance, for instance, investors may see a large uptake in capital as a signal to follow suit. Social psychologists consider the bandwagon effect to be one among a large group of cognitive biases. Deciding to ‘hop on the bandwagon’ as it is commonly said, can negate the benefits. It can influence consumers’ decisions regarding which products to buy. If the bandwagon effect is executed effectively, the “illusionary” trend seems accepted by a majority of people and others will join in. This can be achieved by first slowing down our decision making process. us have heard of ‘jumping on the bandwagon’, which suggests joining or supporting others in something that’s likely to have a favourable outcome. bandwagon effect: The bandwagon effect is a psychological phenomenon whereby people do something mostly because others are doing it, often ignoring their personal principles or underlying evidence. Many of us see widespread adoption as a cue that we should adopt a similar stance. Yes, the Fighters were a good team, but John began supporting them because so many around him had switched allegiances. How do you think behavioral science can be used to improve your local community? Ever wonder what your personality type means? Bandwagon bias is a cognitive bias that is a hallmark of groupthink. The palms of the hands are typically touching the sides of the body and the toes are typically touching the ground. doi:10.15252/embr.201540637, Levitan LC, Verhulst B. Conformity in groups: The effects of others' views on expressed attitudes and attitude change. It differs slightly from the bandwagon fallacy, which describes one’s belief in the validity of the popular opinion. One day, the league officials announce the formation of a new basketball team based in the neighboring town named the “the Fighters.” This newly minted team soon rose to the top of the leaderboard, winning nearly all of their games that basketball season. Fear of exclusion also plays a role in the bandwagon effect. People generally do not want to be the odd one out, so going along with what the rest of the group is doing is a way to ensure inclusion and social acceptance. perceived popularity) had a strong influence on whether or not participants expected a candidate to win or not. The hard-easy effect occurs when we incorrectly predict our ability to complete tasks depending on their level of difficulty. Many consumers’ devotion to Apple products is a great example of the bandwagon effect in action. This is a sign that many people are in favour of an idea or behavior, so we can safely decide to adopt it.2, Most of us dislike being excluded from communities, social events, and so forth. How the Status Quo Bias Influences the Decisions You Make, How False Consensus Effect Influences the Way We Think About Others. In terms of mobile apps, a good example of the bandwagon effect at work is Pokemon GO. Allowing some time to pass between when we notice the social signal and our final decision, can allow for critical thinking and prevent us from quickly adopting a popular idea. Sometimes they can be far more dangerous. Doctors’ widespread use and support of them can be attributed to their popularity at the time. The bandwagon effect can prevent this from happening by convincing us that the right decision is the popular decision. The impact of political polling on voters' expectations, preferences, and behavior, A task-based taxonomy of cognitive biases for information visualization. Sean is a fact checker and researcher with experience in sociology and field research. The bandwagon effect is part of a larger group of cognitive biases or errors in thinking that influence the judgments and decisions that people make. Individuals who were influenced by the anti-vaccination movement, for example, became less likely to get routine childhood immunizations for their children. Participants were told that they were joining a study on the news coverage before a local election. Why Does the Bandwagon Effect Matter? There are a few reasons for this. Second, try to make decisions in an environment where you don’t feel pressured by other people. He notes that although the practice can be beneficial in some specific cases, scientific support for the universal use it saw was never published. While it is impossible to completely rid ourselves of the bandwagon effect, we may be able to counteract our tendency to automatically use social cues as a driving factor when making influential decisions. The 2008 housing crisis exemplifies such a phenomenon. Rikkers offers the example of tonsillectomy (the removal of one’s tonsils) as a recent example of medical bandwagons.
2020 example of bandwagon effect bias