| CONFERENCE TRACKS: |
Track Chair : Assoc. Prof. Ts. Dr. Mohd Zaidi Abd Rozan (UTM) & Assoc. Prof. Ts. Dr. Aidi Ahmi (UUM) Recent advances in digital technology have given new impetus to IS in providing timely solutions to business and community. This makes the work process in the organization more integrated, open, and accessible. In addition, human relationships are also closer with various methods of engagement in the digital society. The presence of rich and instantly available information, enabled by mobile technology, IoT and social media, facilitates sharing and collaboration within organizations and communities, thus giving birth to a new IS landscape that promises inclusive solutions. Therefore, there is a need for research to find new theories, strategies, methods, and approaches that can realize opportunities and overcome the challenges of development, adoption, use and impact on ISBS covering community life, business execution, learning, even in charity and worship. |
Track Chair : Assoc. Prof. Dr. Mahadi Bahari (UTM) & Assoc. Prof. Dr. Nor Liyana Mohd Suib (UM) Digital transformation entails integrating digital technology across all areas of a business to enhance performance and provide value to customers. Achieving digital transformation involves leveraging advancements in artificial intelligence (AI) and business analytics (BA), which encompass techniques, technologies, systems, practices, methodologies, and applications that analyze crucial business data to improve business understanding, market insights, and timely decision-making. AI and BA consistently rank as top priorities for technology investments. Recently, the interest of researchers and practitioners has been piqued by the utilization of large-scale and diverse data to streamline and guide business operations. In response to this emerging trend, this track invites papers exploring various aspects of AI and BA advancements, including case studies, critical analyses, strategies, practices, techniques, and technologies that contribute to the understanding and application of AI and BA for business transformation. |
Track Chair: Assoc. Prof. Dr. Zuraidah Sulaiman (UTM) & Assoc. Prof. Dr. Hazliza Haron (UiTM) Businesses in the digital age must be creative to differentiate themselves and attract the attention of their target market. Creative marketing in the digital age entails the imaginative and strategic use of digital platforms and tools to engage, persuade, and convert prospective customers. Modern marketers must be proactive in understanding their target audience’s interests, preferences, behaviours, and consumption patterns to develop campaigns that resonate with them. Digital channels, including social media, search engines, email marketing, influencer collaborations, content marketing, and viral campaigns, play a crucial role in reaching and engaging the target audience. Creative marketers must comprehend the limitless potential of these channels and how to utilise them to create memorable and impactful consumer experiences. This track examines marketing innovation and technological advancement in the constantly changing business landscape. This track aims to inspire and educate marketing professionals, academics, entrepreneurs, and creative thinkers regarding innovative digital marketing strategies, emerging trends, and best practices for effective marketing in the digital era. |
Track Chair : Dr. Logaiswari Indiran (UTM) & Assoc. Prof. Dr. Hamrila Abdul Latip (UNIMAS) Aspiring entrepreneurs will discover that entrepreneurship in the digital age presents them with a new set of opportunities as well as challenges. Rapid technological advancements and the widespread availability of digital tools have completely reshaped the landscape of the business world. Entrepreneurs who have the knowledge, experience, and mindset required to thrive in today’s rapidly changing business landscape. Some of the related topics that can be investigated include e-commerce, data analytics and business intelligence in entrepreneurship, as well as innovation transformation and digitalization for entrepreneurs. Besides, other recent research areas are disruptive innovation, digital business models, agile entrepreneurship, and innovation transformation. As a result, this track investigates the intersection of entrepreneurship and digital technologies. It allows researchers with the opportunity to investigate and gain in-depth knowledge on how to leverage digital tools, techniques, approaches, best practices, theories, and strategies to drive innovation which can elevate the success of entrepreneurs. |
Track Chair: Assoc. Prof. Dr. Norhayati Zakuan (UTM) & Dr. Mariam Setapa (UiTM Machang, Kelantan) Technological innovation is the economic function through which new technologies are introduced into production and consumption. It is important because technological advances have played a key role in facilitating radically improved standards of living. Innovative activities also entail high risks of technological failure and the misperception of market demands. To cope with these problems, policies such as the patent system and institutions such as high-technology venture capital markets have evolved. Meanwhile, operations management is an area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in meeting customer requirements. It is concerned with managing an entire production or service system which is the process that converts inputs (in the forms of raw materials, labor, consumers, and energy) into outputs (in the form of goods and/or services for consumers). Therefore, focusing on developing the latest knowledge in the field of technological innovation and operations management, this track invites research papers on various dynamic areas such as business and technology innovation, venture capital, inventory management, lean and six sigma, supply chain and logistics management, total quality management, and risk management. |
Track Chair : Dr. Ma Kalthum Ishak (UTM) & Dr. Muhammad Faliq Abd Razak (UKM) This track examines the ethical challenges and considerations associated with creating and implementing innovative solutions that promote inclusivity. In today’s rapidly evolving technological landscape, it is crucial to examine the ethical dimensions of inclusive innovation to ensure that it does not perpetuate existing inequalities or inadvertently exclude marginalized communities. The purpose of this track is to provide an opportunity for researchers, practitioners, and policymakers to explore the intersection between ethics and inclusive innovation, discuss emerging issues, share best practices, and propose frameworks to ensure that innovation serves the needs of all people and communities. It invites submissions that delve into broad range of topics such as ethical framework in innovation, role of ethics in addressing inequalities ethical challenges and responsible data collections. This track provides a platform for researchers, practitioners, and policymakers to explore and discuss the ethical aspects of inclusive innovation, exchange insights, and propose strategies for fostering a more equitable and responsible approach to innovation. |
Track Chair : Assoc. Prof. Dr. Dewi Fariha Abdullah (UTM) & Assoc. Prof. Dr. Helen Tan Sui Hong (UNIMAS) Digitalization has greatly transformed accounting and the way we do business, including rapid use of online business transactions, digital documents. Tremendous pace of change has been placed in embedding the realm of technology and digitalization in everyday’s business operations and transactions, while it continues evolving. Digital technology poses an impact in accounting profession and business strategy such as big data, financial reporting and use of artificial intelligence. Hence, this track invites researchers to showcase papers on various areas of accounting and business such as financial reporting, green accounting, auditing, corporate governance, taxation, management accounting, business ethics, strategic business management, human resource management and research & development. |
Track Chair: Dr. Saleh F. A. Khatib (UTM) & Dr. Majdi Wael Alkababji (Al-Quds Open University, Palestine) Financial technology (FinTech) has become a game-changing force within the financial industry, fundamentally transforming the delivery, consumption, and experience of financial services. The fusion of technology, data, and finance has ushered in a new era of innovation, presenting unparalleled opportunities for businesses, consumers, and society at large. The advent of innovative FinTech solutions has brought about enhanced customer experiences, streamlined financial processes, facilitated financial inclusion, and improved efficiency across various sectors. While the significance of these advancements has garnered substantial attention from researchers in recent years, there remain unexplored areas that warrant further investigation. Moreover, as financial regulatory bodies strive to safeguard the integrity of financial markets and establish coherent frameworks for FinTech, they must strike a balance between implementing rigorous regulatory measures and fostering an environment conducive to financial technology innovation. Hence, this track serves as a dedicated platform for researchers to delve into the latest trends, challenges, and opportunities within the realm of financial technology and innovation, including digital banking, online lending, cryptocurrency, RegTech, InsurTech, and wealth management innovations. |